Paul Priestman, Chairman and Creative Director of PULI innovation, had the great honour of speaking at the international design festival Designyatra in Goa, India which brings together leaders, thinkers and innovators from across the world.

In his keynote, Paul introduced the thinking behind PULI’s latest innovations and discussed how generative AI is reshaping the creative industries. He emphasised the importance of designers working in collaboration with technology, combining creativity and algorithms to explore entirely new design approaches and outcomes.

The Designyatra event now in its 20th year is unique in so much as it encourages each of the internationally renowned lineup of speakers to delve into the real story behind the glossy images of their well-known works and share with the audience their own personal creative process.