Paul Priestman, Chairman and Creative Director of PULI Innovation, was invited to give a keynote speech at the BRICS New Industrial Revolution Partnership Forum 2025. His speech was titled “Design as a Bridge: Connecting BRICS, Co-creating the Future.”

In his talk, Paul explored how design can act as a bridge between BRICS nations, fostering collaboration, innovation, and shared development.

The forum was held in Xiamen, China, and was jointly organised by the Ministry of Industry and Information Technology of the People’s Republic of China and the People’s Government of Fujian Province. As a high-level international platform, the forum provided an important opportunity for cooperation among BRICS countries in industry, technology, and innovation, highlighting the central role of design and creativity in the new industrial revolution.