About

PULI innovation is a company that provides expertise in research, design, innovation and engineering to companies, cities, and governments to realise and implement their future transportation, products and services.

All organisations need to think to the future and plan for the future. They need to keep ahead of the competition, invest in new products and services and engage with their customers and the public to ensure they remain relevant to modern society.

PULI innovation specialises in working with organisations to develop their future products and services, bring them to life before they exist for public engagement, testing the market and assessment before investment.

PULI innovation is based and is registered in Jing’an District, Shanghai and specialises in the regions of the Pacific Rim.

The company’s key shareholders are China Railways and Rolling-stock Company [CRRC], Qingdao Government, Priestman Futures Limited and Tongji University.

The Chairman and Creative Director of PULI innovation is Paul Priestman who is a world-renowned industrial designer known for envisioning and delivering complex, high profile transport projects, including the New Tube for London, the Hyperloop passenger capsules, Airbus aircraft interiors and the Hong Kong Metro Trains.

 

Photo credit: ©2021 Business of Design Week, Hong Kong Design Centre

 

Priestman is an international design champion and expert, the Global Creative Director of CRRC Sifang and is the CRRC Innovation Centre Chief Strategic Consultant. He is regularly appointed by governments and cultural institutions for high-level advisory work and creative thinking.

He is an Honorary Fellow of the Royal College of Art, an Honorary Fellow of the Royal Society of Arts and in 2018 awarded with the London Design Medal.